Intel Core Moment Sweepstakes
Abstract
Destination micro-site for lead generation.Features
- Polling - Vote for your favorite Core Moment during NCAA playoffs
- Comments - Add a comment on your favorite Core Moment
- Social Media Feeds - Relevant news and tweets from Intel
- Share - Share the page via Twitter/Facebook and other social sedia platforms
- Data Collection - Enter for a chance to win a prize each game day
Role
- Work with sales team to translate strategic goals into deliverables.
- Lead technologist for principal coding including:
- Integration of data-warehouse systems
- Data capture API using PHP and MYSQL on a custom framework
- Comments system with Flash front end and a moderation queue that uses Artificial Intelligence to evaluate sentiment
- Social media integration points
Results
- 12.5% opt in rate
- Average 3 video clips viewed per user
» View The Project
TweetScan
Abstract
Scalable ad product that integrates Twitter content and rich media.Features
- Hourly cache from Twitter API ensures that ad content is available even when Twitter is not
- Easy to use dev-kit that allows the design team to integrate the dynamic content
Role
- Work with creative and sales teams to define market needs
- Post launch analysis for pilot campaigns as well as top-level product success
- Lead technologist for principal coding including:
- Scalable caching system using Memcached
- Supporting AS2 and AS3 software classes
Results
- Ads using Tween Scan product show CTR increase by 4x
- Over 1000% ROI since launch in early 2009
Examples
» Zune» Virgin America
» Motorola
Dodge Ram Microsite
Abstract
Destination micro-site to drive brand affity and collect market data.Features
- Video Preroll - :30 spot for Dodge Ram
- Google Maps - Establish brand affity and put youself on the map
- Facebook/Twitter - Share the sweepstakes via Facebook and Twitter status updates
Role
- Work with creative and sales teams to define messaging stategy and deliverables
- Lead technologist for principal coding including:
- Integration of data-warehouse systems
- Data capture API using PHP and MYSQL on a custom framework
Results
- Ads using Tween Scan product show CTR increase by 4x
- Over 1000% ROI since launch in early 2009
» View The Project
CONFIDENTIAL
© 2010 Keith DiMatteo. Please contact me for more samples or additional information.
© 2010 Keith DiMatteo. Please contact me for more samples or additional information.